Member Spotlight: Silvergate San Marcos
Silvergate: Celebrating 30 Years of Luxury Living and Community Engagement in San Marcos
With a legacy spanning over 30 years, Silvergate offers luxury independent living, assisted living, and memory care across its established communities in Fallbrook, San Marcos, and Rancho Bernardo. Join us as we delve into how Silvergate fosters a warm, family-like atmosphere, helping seniors maintain independence while enjoying a vibrant social life and exceptional care.
What does your business do? Silvergate San Marcos is a full-service retirement community offering independent living, assisted living, and memory care, regulated by the Department of Community Care Licensing under the state of California.
What services and/or specialty products do you provide? Silvergate San Marcos is an award-winning retirement community providing luxury independent living, assisted living, and memory care for over 30 years.
How long have you been in business at your current location? (If applicable, at other locations?) Silvergate has three established communities. Our Silvergate Fallbrook community first opened its doors in 1990, followed by Silvergate San Marcos in 1994. Silvergate Rancho Bernardo opened in 2020, and a new Silvergate has been proposed for development in Rancho Santa Fe.
What sets you apart from others in your industry? For more than three decades in North County San Diego, Silvergate San Marcos has been locally-owned and operated by the Petree family, under its parent company, AmeriCare Health & Retirement, Inc. With an actively engaged leadership team that’s regularly involved in the ongoing operations of its boutique collection of senior living communities, Silvergate is consistently ranked among the top 1%-2% of independent, assisted living and memory care providers in the nation.
By working with seniors consistently over months or even years, Silvergate’s tenured staff come to know each resident and their loved ones personally. With time, Silvergate’s team learns what brings residents joy each day, their personal preferences and just what makes them tick. Residents and families will attest that Silvergate feels like home and the staff feels like family because the team becomes deeply familiar with their individual likes, hobbies, interests, and of course, their unique health and wellness needs. It’s a place where the little things matter, and everyone knows your name.
What is your favorite business success story? Each interested prospective resident and family is unique with a fascinating background filled with triumphs and tribulations. Our team of professionals are dedicated to learning more about them and treat and care for them as they are our own. From the start, the Silvergate mission has proudly been rooted in the mantra, Make Every Day Matter!
What question are you asked most frequently by clients / prospective buyers? Our residents and families often ask, 'How will I know when I’m ready?' Our boutique-like community is designed to be just the right size to help seniors maintain their independence, while the warm, family-like atmosphere encourages residents to participate in activities and socialize with new friends. Life just gets easier when you have a staff to take care of housekeeping, maintenance, transportation, and preparing and serving healthy, wonderful meals. We invite them to social hour with entertainment, meet the friendly staff, attend a concert, play, or baseball game, and even share a chef-prepared meal to show them how ready they truly are.
What motivated you to join The San Marcos Chamber? As someone doing business. As a locally and family-owned company, giving back to the San Marcos community is important. The Chamber gives us several opportunities in doing so. It is a pleasure to be involved with like-minded professionals, sharing the same mission and goal.
in San Marcos, what are you looking forward to accomplishing with the Chamber? Becoming more involved in additional membership committees.
What's your best piece of business advice? Continue to learn, lead by example with integrity and pride in everything you do.
